First Profit Demo Dashboard

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AI Insights

⚠️ Needs Attention

Two products show elevated refund rates: Basic T-Shirt at 7.4% and Budget Earbuds at 6.7% (vs 2-3% average). TikTok campaigns are underperforming at 2.1x ROAS compared to your 3.6x average across all channels.

🚀 The Good News

Your revenue increased 13% compared to the previous 7 days, driven by strong performance in Meta and Google ads! 🎉 Net profit margins improved to 28%, indicating effective cost management and operational efficiency.

💡 Your Action Plan

1. Immediate Fix (Stop/Shift): Review sizing charts for Basic T-Shirt and product quality for Budget Earbuds. Address the root causes of these elevated refund rates - this could be sizing information, product descriptions, or quality issues.
2. Immediate Fix (Stop/Shift): Pause or significantly reduce TikTok campaign spend (currently at 2.1x ROAS) and reallocate that budget to Meta and Google campaigns which are performing above average.
3. Investigation / Safeguard: Monitor refund rates for the next 7 days after implementing fixes. If refund rates don't improve, consider temporarily pausing these products until quality/sizing issues are resolved.

Net Profit

Current
$1,798.90
Previous
$15,989.71
$1.1K$1.6K$2.0K$2.4K$2.8K$3.2KJun 16Jun 17Jun 18Jun 19Jun 20Jun 21Jun 22
Change
-$14,190.81↓88.7%

Cost as a % of Revenue

Current
40%
Previous
38%
0%7%13%20%26%33%COGSCOGS (Current): 27.3% of revenue ($10,199.69)27.3%COGS (Comparison): 27.3% of revenue ($9,839.88)27.3%FulfillmentFulfillment (Current): 7.3% of revenue ($2,719.92)7.3%Fulfillment (Comparison): 7.3% of revenue ($2,623.97)7.3%FeesFees (Current): 3.0% of revenue ($1,104.77)3.0%Fees (Comparison): 3.0% of revenue ($1,066.09)3.0%Ad SpendAd Spend (Current): 2.7% of revenue ($995.79)2.7%
Biggest Increase
COGS($359.81)↑3.7%

Marketing Global Performance

Current
Previous
Change
Total Ad Spend
$995.79
$0.00
↑New
MER
37.6x
0.0x
↑New
CAC
$2.51
$0.00
↑New
Attributed
$3,954.87
$0.00
↑New
MER Trend
0.0x2.9x5.9x8.8x11.8x14.7xJun 16Jun 17Jun 18Jun 19Jun 20Jun 21Jun 22MER: 0.00x on Jun 16 (Comparison: 0.00x)MER: 0.00x on Jun 17 (Comparison: 0.00x)MER: 0.00x on Jun 18 (Comparison: 0.00x)MER: 0.00x on Jun 19 (Comparison: 0.00x)MER: 12.80x on Jun 20 (Comparison: 0.00x)MER: 7.57x on Jun 21 (Comparison: 0.00x)MER: 0.00x on Jun 22 (Comparison: 0.00x)

Marketing Channel Performance

Channel
Spend
Revenue
ROAS
ROAS
Meta
$473.17
$1,713.40
3.6x
—
Google
$467.45
$1,907.55
4.1x
—
TikTok
$142.23
$333.91
2.3x
—
ROAS
0.0x1.0x2.0x2.9x3.9x4.9xMeta ROAS (Current): 3.62x — Revenue: $1,713.40, Spend: $473.17MetaNewGoogle ROAS (Current): 4.08x — Revenue: $1,907.55, Spend: $467.45GoogleNewTikTok ROAS (Current): 2.35x — Revenue: $333.91, Spend: $142.23TikTokNew

Top 5 Products by Profit Change

Current
Previous
Change
Premium Wireless Headphones
$67,117.69
$64,750.00
↑+3.7%
Smart Fitness Tracker
$51,662.48
$49,840.00
↑+3.7%
Organic Coffee Bundle
$30,475.06
$29,400.00
↑+3.7%
Minimalist Backpack
$35,372.84
$34,125.00
↑+3.7%
Eco-Friendly Water Bottle
$20,135.31
$19,425.00
↑+3.7%

Top 5 Products with Most Refunds

Current
Previous
Change
Basic T-Shirt (Size Issues)
$1,917.65
$1,500.00
↓+27.8%
Budget Earbuds (Quality Concerns)
$1,243.88
$950.00
↓+30.9%

Customer Mix

Current
Previous
Change
New Customer Share
25.5%
31.1%
↓17.9%
Time Between Orders
28 days
32 days
↓12.5%
Repurchase Rate
74.5%
68.9%
↑8.1%
0%20%40%60%80%100%New Customer ShareNew Customer Share (Current): 25.5%25.5%New Customer Share (Comparison): 31.1%31.1%Repurchase RateRepurchase Rate (Current): 74.5%74.5%Repurchase Rate (Comparison): 68.9%68.9%

Customer Life Time Value

Current
Previous
Change
Average Order Value
$85.86
$94.20
↓$8.35
3-Month LTV
$220.80$22.30
Previous: $198.50
6-Month LTV
$285.40$29.60
Previous: $255.80
Cohort LTV Curve (Months 0–6)
$55.17$141.92$228.68$315.430 mo1 mo2 mo3 mo4 mo5 mo6 moLTV after 0 months: $85.20LTV after 1 months: $125.50LTV after 2 months: $185.30LTV after 3 months: $220.80LTV after 4 months: $245.60LTV after 5 months: $265.20LTV after 6 months: $285.40

Previous summary

Comparing Jun 16 – Jun 22 to Jun 9 – Jun 15. Uses the immediately preceding window for context.