First Profit Demo Dashboard

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AI Insights

⚠️ Needs Attention

Two products show elevated refund rates: Basic T-Shirt at 7.4% and Budget Earbuds at 6.7% (vs 2-3% average). TikTok campaigns are underperforming at 2.1x ROAS compared to your 3.6x average across all channels.

🚀 The Good News

Your revenue increased 13% compared to the previous 7 days, driven by strong performance in Meta and Google ads! 🎉 Net profit margins improved to 28%, indicating effective cost management and operational efficiency.

💡 Your Action Plan

1. Immediate Fix (Stop/Shift): Review sizing charts for Basic T-Shirt and product quality for Budget Earbuds. Address the root causes of these elevated refund rates - this could be sizing information, product descriptions, or quality issues.
2. Immediate Fix (Stop/Shift): Pause or significantly reduce TikTok campaign spend (currently at 2.1x ROAS) and reallocate that budget to Meta and Google campaigns which are performing above average.
3. Investigation / Safeguard: Monitor refund rates for the next 7 days after implementing fixes. If refund rates don't improve, consider temporarily pausing these products until quality/sizing issues are resolved.

Net Profit

Current
$1,336.39
Previous
$12,474.45
$1.2K$1.4K$1.7K$2.0K$2.2K$2.5KApr 27Apr 28Apr 29Apr 30May 1May 2May 3
Change
-$11,138.06↓89.3%

Cost as a % of Revenue

Current
43%
Previous
46%
0%7%13%20%26%33%COGSCOGS (Current): 27.3% of revenue ($9,132.39)27.3%COGS (Comparison): 27.3% of revenue ($9,626.42)27.3%FulfillmentFulfillment (Current): 7.3% of revenue ($2,435.30)7.3%Fulfillment (Comparison): 7.3% of revenue ($2,567.04)7.3%FeesFees (Current): 3.0% of revenue ($989.30)3.0%Fees (Comparison): 3.0% of revenue ($1,042.45)3.0%Ad SpendAd Spend (Current): 5.5% of revenue ($1,830.02)5.5%Ad Spend (Comparison): 9.0% of revenue ($3,168.89)9.0%
Biggest Reduction
Ad Spend(-$1,338.87)↓42.3%

Marketing Global Performance

Current
Previous
Change
Total Ad Spend
$1,830.02
$3,168.89
↓42.3%
MER
18.3x
11.1x
↑64.3%
CAC
$5.15
$8.50
↓39.3%
Attributed
$6,631.34
$12,845.05
↓48.4%
MER Trend
0.0x3.1x6.2x9.3x12.4x15.5xApr 27Apr 28Apr 29Apr 30May 1May 2May 3MER: 12.16x on Apr 27 (Comparison: 0.00x)MER: 0.00x on Apr 28 (Comparison: 7.63x)MER: 0.00x on Apr 29 (Comparison: 10.93x)MER: 0.00x on Apr 30 (Comparison: 13.51x)MER: 9.02x on May 1 (Comparison: 8.59x)MER: 10.14x on May 2 (Comparison: 7.84x)MER: 9.66x on May 3 (Comparison: 11.77x)

Marketing Channel Performance

Channel
Spend
Revenue
ROAS
ROAS
Meta
$842.26
$3,242.28
3.8x
4.0x
Google
$704.11
$2,707.79
3.8x
3.7x
TikTok
$305.88
$681.27
2.2x
3.6x
ROAS
0.0x1.0x1.9x2.9x3.9x4.8xMeta ROAS (Current): 3.85x — Revenue: $3,242.28, Spend: $842.26Meta ROAS (Comparison): 4.01xMeta↓4.1%Google ROAS (Current): 3.85x — Revenue: $2,707.79, Spend: $704.11Google ROAS (Comparison): 3.68xGoogle↑4.5%TikTok ROAS (Current): 2.23x — Revenue: $681.27, Spend: $305.88TikTok ROAS (Comparison): 3.59xTikTok↓37.9%
Worst Change
TikTok ROAS↓37.9%

Top 5 Products by Profit Change

Current
Previous
Change
Premium Wireless Headphones
$61,427.01
$64,750.00
↓-5.1%
Smart Fitness Tracker
$47,282.20
$49,840.00
↓-5.1%
Organic Coffee Bundle
$27,891.18
$29,400.00
↓-5.1%
Minimalist Backpack
$32,373.69
$34,125.00
↓-5.1%
Eco-Friendly Water Bottle
$18,428.10
$19,425.00
↓-5.1%

Top 5 Products with Most Refunds

Current
Previous
Change
Basic T-Shirt (Size Issues)
$1,755.06
$1,500.00
↓+17.0%
Budget Earbuds (Quality Concerns)
$1,138.42
$950.00
↓+19.8%

Customer Mix

Current
Previous
Change
New Customer Share
29.6%
26.0%
↑13.7%
Time Between Orders
28 days
32 days
↓12.5%
Repurchase Rate
70.4%
74.0%
↓4.8%
0%20%40%60%80%100%New Customer ShareNew Customer Share (Current): 29.6%29.6%New Customer Share (Comparison): 26.0%26.0%Repurchase RateRepurchase Rate (Current): 70.4%70.4%Repurchase Rate (Comparison): 74.0%74.0%

Customer Life Time Value

Current
Previous
Change
Average Order Value
$85.75
$94.63
↓$8.88
3-Month LTV
$220.80$22.30
Previous: $198.50
6-Month LTV
$285.40$29.60
Previous: $255.80
Cohort LTV Curve (Months 0–6)
$55.17$141.92$228.68$315.430 mo1 mo2 mo3 mo4 mo5 mo6 moLTV after 0 months: $85.20LTV after 1 months: $125.50LTV after 2 months: $185.30LTV after 3 months: $220.80LTV after 4 months: $245.60LTV after 5 months: $265.20LTV after 6 months: $285.40

Previous summary

Comparing Apr 27 – May 3 to Apr 20 – Apr 26. Uses the immediately preceding window for context.