First Profit Demo Dashboard

Interactive demo with sample data. Switch between date ranges and comparison modes to explore the dashboard.

Install First Profit for your store →
Your dashboard data is up to date.
Current range
Compare to

AI Insights

⚠️ Needs Attention

Two products show elevated refund rates: Basic T-Shirt at 7.4% and Budget Earbuds at 6.7% (vs 2-3% average). TikTok campaigns are underperforming at 2.1x ROAS compared to your 3.6x average across all channels.

🚀 The Good News

Your revenue increased 13% compared to the previous 7 days, driven by strong performance in Meta and Google ads! 🎉 Net profit margins improved to 28%, indicating effective cost management and operational efficiency.

💡 Your Action Plan

1. Immediate Fix (Stop/Shift): Review sizing charts for Basic T-Shirt and product quality for Budget Earbuds. Address the root causes of these elevated refund rates - this could be sizing information, product descriptions, or quality issues.
2. Immediate Fix (Stop/Shift): Pause or significantly reduce TikTok campaign spend (currently at 2.1x ROAS) and reallocate that budget to Meta and Google campaigns which are performing above average.
3. Investigation / Safeguard: Monitor refund rates for the next 7 days after implementing fixes. If refund rates don't improve, consider temporarily pausing these products until quality/sizing issues are resolved.

Net Profit

Current
$2,041.29
Previous
$14,393.21
$1.4K$1.7K$2.0K$2.3K$2.6K$2.9KAug 4Aug 5Aug 6Aug 7Aug 8Aug 9Aug 10
Change
-$12,351.92↓85.8%

Cost as a % of Revenue

Current
43%
Previous
43%
0%7%13%20%26%33%COGSCOGS (Current): 27.3% of revenue ($10,710.38)27.3%COGS (Comparison): 27.3% of revenue ($10,044.71)27.3%FulfillmentFulfillment (Current): 7.3% of revenue ($2,856.10)7.3%Fulfillment (Comparison): 7.3% of revenue ($2,678.59)7.3%FeesFees (Current): 3.0% of revenue ($1,159.84)3.0%Fees (Comparison): 3.0% of revenue ($1,088.29)3.0%Ad SpendAd Spend (Current): 5.9% of revenue ($2,336.11)5.9%Ad Spend (Comparison): 5.2% of revenue ($1,929.33)5.2%
Biggest Increase
COGS($665.68)↑6.6%

Marketing Global Performance

Current
Previous
Change
Total Ad Spend
$2,336.11
$1,929.33
↑21.1%
MER
16.8x
19.1x
↓11.9%
CAC
$5.63
$4.93
↑14.1%
Attributed
$9,067.58
$7,639.07
↑18.7%
MER Trend
0.0x2.9x5.8x8.6x11.5x14.4xAug 4Aug 5Aug 6Aug 7Aug 8Aug 9Aug 10MER: 12.52x on Aug 4 (Comparison: 0.00x)MER: 0.00x on Aug 5 (Comparison: 11.71x)MER: 11.29x on Aug 6 (Comparison: 7.46x)MER: 10.13x on Aug 7 (Comparison: 0.00x)MER: 0.00x on Aug 8 (Comparison: 0.00x)MER: 0.00x on Aug 9 (Comparison: 0.00x)MER: 9.36x on Aug 10 (Comparison: 9.82x)

Marketing Channel Performance

Channel
Spend
Revenue
ROAS
ROAS
Meta
$1,204.62
$4,897.75
4.1x
3.8x
Google
$882.61
$3,244.99
3.7x
3.8x
TikTok
$425.23
$924.84
2.2x
3.6x
ROAS
0.0x1.0x2.0x2.9x3.9x4.9xMeta ROAS (Current): 4.07x — Revenue: $4,897.75, Spend: $1,204.62Meta ROAS (Comparison): 3.76xMeta↑8.2%Google ROAS (Current): 3.68x — Revenue: $3,244.99, Spend: $882.61Google ROAS (Comparison): 3.78xGoogle↓2.6%TikTok ROAS (Current): 2.17x — Revenue: $924.84, Spend: $425.23TikTok ROAS (Comparison): 3.64xTikTok↓40.3%
Biggest Improvement
Meta ROAS+8.2%
Worst Change
TikTok ROAS↓40.3%

Top 5 Products by Profit Change

Current
Previous
Change
Premium Wireless Headphones
$69,041.06
$64,750.00
↑+6.6%
Smart Fitness Tracker
$53,142.96
$49,840.00
↑+6.6%
Organic Coffee Bundle
$31,348.37
$29,400.00
↑+6.6%
Minimalist Backpack
$36,386.51
$34,125.00
↑+6.6%
Eco-Friendly Water Bottle
$20,712.32
$19,425.00
↑+6.6%

Top 5 Products with Most Refunds

Current
Previous
Change
Basic T-Shirt (Size Issues)
$1,972.60
$1,500.00
↓+31.5%
Budget Earbuds (Quality Concerns)
$1,279.53
$950.00
↓+34.7%

Customer Mix

Current
Previous
Change
New Customer Share
31.3%
30.7%
↑2.1%
Time Between Orders
28 days
32 days
↓12.5%
Repurchase Rate
68.7%
69.3%
↓0.9%
0%20%40%60%80%100%New Customer ShareNew Customer Share (Current): 31.3%31.3%New Customer Share (Comparison): 30.7%30.7%Repurchase RateRepurchase Rate (Current): 68.7%68.7%Repurchase Rate (Comparison): 69.3%69.3%

Customer Life Time Value

Current
Previous
Change
Average Order Value
$86.03
$94.20
↓$8.17
3-Month LTV
$220.80$22.30
Previous: $198.50
6-Month LTV
$285.40$29.60
Previous: $255.80
Cohort LTV Curve (Months 0–6)
$55.17$141.92$228.68$315.430 mo1 mo2 mo3 mo4 mo5 mo6 moLTV after 0 months: $85.20LTV after 1 months: $125.50LTV after 2 months: $185.30LTV after 3 months: $220.80LTV after 4 months: $245.60LTV after 5 months: $265.20LTV after 6 months: $285.40

Previous summary

Comparing Aug 4 – Aug 10 to Jul 28 – Aug 3. Uses the immediately preceding window for context.