First Profit Demo Dashboard

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AI Insights

⚠️ Needs Attention

Two products show elevated refund rates: Basic T-Shirt at 7.4% and Budget Earbuds at 6.7% (vs 2-3% average). TikTok campaigns are underperforming at 2.1x ROAS compared to your 3.6x average across all channels.

🚀 The Good News

Your revenue increased 13% compared to the previous 7 days, driven by strong performance in Meta and Google ads! 🎉 Net profit margins improved to 28%, indicating effective cost management and operational efficiency.

💡 Your Action Plan

1. Immediate Fix (Stop/Shift): Review sizing charts for Basic T-Shirt and product quality for Budget Earbuds. Address the root causes of these elevated refund rates - this could be sizing information, product descriptions, or quality issues.
2. Immediate Fix (Stop/Shift): Pause or significantly reduce TikTok campaign spend (currently at 2.1x ROAS) and reallocate that budget to Meta and Google campaigns which are performing above average.
3. Investigation / Safeguard: Monitor refund rates for the next 7 days after implementing fixes. If refund rates don't improve, consider temporarily pausing these products until quality/sizing issues are resolved.

Net Profit

Current
$2,378.11
Previous
$14,430.75
$1.1K$1.5K$1.9K$2.2K$2.6K$3.0KSep 18Sep 19Sep 20Sep 21Sep 22Sep 23Sep 24
Change
-$12,052.64↓83.5%

Cost as a % of Revenue

Current
43%
Previous
41%
0%7%13%20%26%33%COGSCOGS (Current): 27.3% of revenue ($10,062.64)27.3%COGS (Comparison): 27.3% of revenue ($9,739.91)27.3%FulfillmentFulfillment (Current): 7.3% of revenue ($2,683.37)7.3%Fulfillment (Comparison): 7.3% of revenue ($2,597.31)7.3%FeesFees (Current): 3.0% of revenue ($1,090.02)3.0%Fees (Comparison): 3.0% of revenue ($1,055.22)3.0%Ad SpendAd Spend (Current): 5.5% of revenue ($2,037.84)5.5%Ad Spend (Comparison): 3.9% of revenue ($1,396.54)3.9%
Biggest Increase
Ad Spend($641.30)↑45.9%

Marketing Global Performance

Current
Previous
Change
Total Ad Spend
$2,037.84
$1,396.54
↑45.9%
MER
18.1x
25.6x
↓29.2%
CAC
$5.21
$3.68
↑41.4%
Attributed
$7,678.26
$5,740.28
↑33.8%
MER Trend
0.0x2.9x5.7x8.6x11.4x14.3xSep 18Sep 19Sep 20Sep 21Sep 22Sep 23Sep 24MER: 0.00x on Sep 18 (Comparison: 0.00x)MER: 8.07x on Sep 19 (Comparison: 0.00x)MER: 11.52x on Sep 20 (Comparison: 0.00x)MER: 0.00x on Sep 21 (Comparison: 7.35x)MER: 9.78x on Sep 22 (Comparison: 0.00x)MER: 12.15x on Sep 23 (Comparison: 12.08x)MER: 0.00x on Sep 24 (Comparison: 12.42x)

Marketing Channel Performance

Channel
Spend
Revenue
ROAS
ROAS
Meta
$1,044.89
$3,989.18
3.8x
3.8x
Google
$754.12
$3,040.81
4.0x
3.8x
TikTok
$286.23
$648.27
2.3x
3.5x
ROAS
0.0x1.0x1.9x2.9x3.9x4.8xMeta ROAS (Current): 3.82x — Revenue: $3,989.18, Spend: $1,044.89Meta ROAS (Comparison): 3.78xMeta↑0.9%Google ROAS (Current): 4.03x — Revenue: $3,040.81, Spend: $754.12Google ROAS (Comparison): 3.81xGoogle↑5.7%TikTok ROAS (Current): 2.26x — Revenue: $648.27, Spend: $286.23TikTok ROAS (Comparison): 3.53xTikTok↓35.8%
Biggest Improvement
Google ROAS+5.7%
Worst Change
TikTok ROAS↓35.8%

Top 5 Products by Profit Change

Current
Previous
Change
Premium Wireless Headphones
$66,895.45
$64,750.00
↑+3.3%
Smart Fitness Tracker
$51,491.42
$49,840.00
↑+3.3%
Organic Coffee Bundle
$30,374.15
$29,400.00
↑+3.3%
Minimalist Backpack
$35,255.71
$34,125.00
↑+3.3%
Eco-Friendly Water Bottle
$20,068.64
$19,425.00
↑+3.3%

Top 5 Products with Most Refunds

Current
Previous
Change
Basic T-Shirt (Size Issues)
$1,911.30
$1,500.00
↓+27.4%
Budget Earbuds (Quality Concerns)
$1,239.76
$950.00
↓+30.5%

Customer Mix

Current
Previous
Change
New Customer Share
29.2%
26.6%
↑9.4%
Time Between Orders
28 days
32 days
↓12.5%
Repurchase Rate
70.8%
73.4%
↓3.4%
0%20%40%60%80%100%New Customer ShareNew Customer Share (Current): 29.2%29.2%New Customer Share (Comparison): 26.6%26.6%Repurchase RateRepurchase Rate (Current): 70.8%70.8%Repurchase Rate (Comparison): 73.4%73.4%

Customer Life Time Value

Current
Previous
Change
Average Order Value
$85.79
$94.23
↓$8.44
3-Month LTV
$220.80$22.30
Previous: $198.50
6-Month LTV
$285.40$29.60
Previous: $255.80
Cohort LTV Curve (Months 0–6)
$55.17$141.92$228.68$315.430 mo1 mo2 mo3 mo4 mo5 mo6 moLTV after 0 months: $85.20LTV after 1 months: $125.50LTV after 2 months: $185.30LTV after 3 months: $220.80LTV after 4 months: $245.60LTV after 5 months: $265.20LTV after 6 months: $285.40

Previous summary

Comparing Sep 18 – Sep 24 to Sep 11 – Sep 17. Uses the immediately preceding window for context.