First Profit Demo Dashboard

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AI Insights

⚠️ Needs Attention

Two products show elevated refund rates: Basic T-Shirt at 7.4% and Budget Earbuds at 6.7% (vs 2-3% average). TikTok campaigns are underperforming at 2.1x ROAS compared to your 3.6x average across all channels.

🚀 The Good News

Your revenue increased 13% compared to the previous 7 days, driven by strong performance in Meta and Google ads! 🎉 Net profit margins improved to 28%, indicating effective cost management and operational efficiency.

💡 Your Action Plan

1. Immediate Fix (Stop/Shift): Review sizing charts for Basic T-Shirt and product quality for Budget Earbuds. Address the root causes of these elevated refund rates - this could be sizing information, product descriptions, or quality issues.
2. Immediate Fix (Stop/Shift): Pause or significantly reduce TikTok campaign spend (currently at 2.1x ROAS) and reallocate that budget to Meta and Google campaigns which are performing above average.
3. Investigation / Safeguard: Monitor refund rates for the next 7 days after implementing fixes. If refund rates don't improve, consider temporarily pausing these products until quality/sizing issues are resolved.

Net Profit

Current
$1,936.06
Previous
$11,857.39
$1.0K$1.4K$1.8K$2.1K$2.5K$2.9KJan 20Jan 21Jan 22Jan 23Jan 24Jan 25Jan 26
Change
-$9,921.32↓83.7%

Cost as a % of Revenue

Current
45%
Previous
44%
0%7%13%20%26%33%COGSCOGS (Current): 27.3% of revenue ($10,195.49)27.3%COGS (Comparison): 27.3% of revenue ($8,579.32)27.3%FulfillmentFulfillment (Current): 7.3% of revenue ($2,718.80)7.3%Fulfillment (Comparison): 7.3% of revenue ($2,287.82)7.3%FeesFees (Current): 3.0% of revenue ($1,104.36)3.0%Fees (Comparison): 3.0% of revenue ($928.63)3.0%Ad SpendAd Spend (Current): 7.2% of revenue ($2,691.36)7.2%Ad Spend (Comparison): 6.6% of revenue ($2,084.80)6.6%
Biggest Increase
COGS($1,616.16)↑18.8%

Marketing Global Performance

Current
Previous
Change
Total Ad Spend
$2,691.36
$2,084.80
↑29.1%
MER
13.9x
15.1x
↓7.9%
CAC
$6.80
$6.30
↑7.9%
Attributed
$10,635.74
$8,781.47
↑21.1%
MER Trend
0.0x2.2x4.5x6.7x9.0x11.2xJan 20Jan 21Jan 22Jan 23Jan 24Jan 25Jan 26MER: 7.69x on Jan 20 (Comparison: 0.00x)MER: 0.00x on Jan 21 (Comparison: 7.40x)MER: 7.71x on Jan 22 (Comparison: 9.40x)MER: 0.00x on Jan 23 (Comparison: 8.86x)MER: 8.67x on Jan 24 (Comparison: 0.00x)MER: 7.52x on Jan 25 (Comparison: 0.00x)MER: 0.00x on Jan 26 (Comparison: 9.76x)

Marketing Channel Performance

Channel
Spend
Revenue
ROAS
ROAS
Meta
$1,365.53
$5,487.85
4.0x
3.7x
Google
$1,130.53
$4,035.76
3.6x
3.8x
TikTok
$509.56
$1,112.13
2.2x
3.5x
ROAS
0.0x1.0x1.9x2.9x3.9x4.8xMeta ROAS (Current): 4.02x — Revenue: $5,487.85, Spend: $1,365.53Meta ROAS (Comparison): 3.73xMeta↑7.7%Google ROAS (Current): 3.57x — Revenue: $4,035.76, Spend: $1,130.53Google ROAS (Comparison): 3.79xGoogle↓5.9%TikTok ROAS (Current): 2.18x — Revenue: $1,112.13, Spend: $509.56TikTok ROAS (Comparison): 3.45xTikTok↓36.8%
Biggest Improvement
Meta ROAS+7.7%
Worst Change
TikTok ROAS↓36.8%

Top 5 Products by Profit Change

Current
Previous
Change
Premium Wireless Headphones
$76,947.54
$64,750.00
↑+18.8%
Smart Fitness Tracker
$59,228.81
$49,840.00
↑+18.8%
Organic Coffee Bundle
$34,938.34
$29,400.00
↑+18.8%
Minimalist Backpack
$40,553.43
$34,125.00
↑+18.8%
Eco-Friendly Water Bottle
$23,084.26
$19,425.00
↑+18.8%

Top 5 Products with Most Refunds

Current
Previous
Change
Basic T-Shirt (Size Issues)
$2,198.50
$1,500.00
↓+46.6%
Budget Earbuds (Quality Concerns)
$1,426.05
$950.00
↓+50.1%

Customer Mix

Current
Previous
Change
New Customer Share
32.3%
27.5%
↑17.6%
Time Between Orders
28 days
32 days
↓12.5%
Repurchase Rate
67.7%
72.5%
↓6.7%
0%20%40%60%80%100%New Customer ShareNew Customer Share (Current): 32.3%32.3%New Customer Share (Comparison): 27.5%27.5%Repurchase RateRepurchase Rate (Current): 67.7%67.7%Repurchase Rate (Comparison): 72.5%72.5%

Customer Life Time Value

Current
Previous
Change
Average Order Value
$85.82
$95.04
↓$9.22
3-Month LTV
$220.80$22.30
Previous: $198.50
6-Month LTV
$285.40$29.60
Previous: $255.80
Cohort LTV Curve (Months 0–6)
$55.17$141.92$228.68$315.430 mo1 mo2 mo3 mo4 mo5 mo6 moLTV after 0 months: $85.20LTV after 1 months: $125.50LTV after 2 months: $185.30LTV after 3 months: $220.80LTV after 4 months: $245.60LTV after 5 months: $265.20LTV after 6 months: $285.40

Previous summary

Comparing Jan 20 – Jan 26 to Jan 13 – Jan 19. Uses the immediately preceding window for context.