First Profit Demo Dashboard

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AI Insights

⚠️ Needs Attention

Two products show elevated refund rates: Basic T-Shirt at 7.4% and Budget Earbuds at 6.7% (vs 2-3% average). TikTok campaigns are underperforming at 2.1x ROAS compared to your 3.6x average across all channels.

🚀 The Good News

Your revenue increased 13% compared to the previous 7 days, driven by strong performance in Meta and Google ads! 🎉 Net profit margins improved to 28%, indicating effective cost management and operational efficiency.

💡 Your Action Plan

1. Immediate Fix (Stop/Shift): Review sizing charts for Basic T-Shirt and product quality for Budget Earbuds. Address the root causes of these elevated refund rates - this could be sizing information, product descriptions, or quality issues.
2. Immediate Fix (Stop/Shift): Pause or significantly reduce TikTok campaign spend (currently at 2.1x ROAS) and reallocate that budget to Meta and Google campaigns which are performing above average.
3. Investigation / Safeguard: Monitor refund rates for the next 7 days after implementing fixes. If refund rates don't improve, consider temporarily pausing these products until quality/sizing issues are resolved.

Net Profit

Current
$1,999.14
Previous
$13,129.29
$1.5K$1.7K$2.0K$2.2K$2.5K$2.7KMar 7Mar 8Mar 9Mar 10Mar 11Mar 12Mar 13
Change
-$11,130.15↓84.8%

Cost as a % of Revenue

Current
41%
Previous
43%
0%7%13%20%26%33%COGSCOGS (Current): 27.3% of revenue ($10,645.36)27.3%COGS (Comparison): 27.3% of revenue ($9,263.91)27.3%FulfillmentFulfillment (Current): 7.3% of revenue ($2,838.76)7.3%Fulfillment (Comparison): 7.3% of revenue ($2,470.38)7.3%FeesFees (Current): 3.0% of revenue ($1,153.25)3.0%Fees (Comparison): 3.0% of revenue ($1,003.21)3.0%Ad SpendAd Spend (Current): 3.3% of revenue ($1,275.30)3.3%Ad Spend (Comparison): 5.7% of revenue ($1,924.94)5.7%
Biggest Increase
COGS($1,381.45)↑14.9%
Biggest Reduction
Ad Spend(-$649.64)↓33.7%

Marketing Global Performance

Current
Previous
Change
Total Ad Spend
$1,275.30
$1,924.94
↓33.7%
MER
30.6x
17.6x
↑73.4%
CAC
$3.08
$5.36
↓42.6%
Attributed
$5,767.76
$7,448.55
↓22.6%
MER Trend
0.0x2.9x5.8x8.7x11.6x14.5xMar 7Mar 8Mar 9Mar 10Mar 11Mar 12Mar 13MER: 0.00x on Mar 7 (Comparison: 0.00x)MER: 0.00x on Mar 8 (Comparison: 0.00x)MER: 0.00x on Mar 9 (Comparison: 11.16x)MER: 0.00x on Mar 10 (Comparison: 0.00x)MER: 12.63x on Mar 11 (Comparison: 7.62x)MER: 0.00x on Mar 12 (Comparison: 8.00x)MER: 7.74x on Mar 13 (Comparison: 0.00x)

Marketing Channel Performance

Channel
Spend
Revenue
ROAS
ROAS
Meta
$712.60
$2,810.50
3.9x
3.8x
Google
$627.04
$2,311.83
3.7x
3.6x
TikTok
$282.85
$645.44
2.3x
3.6x
ROAS
0.0x0.9x1.9x2.8x3.8x4.7xMeta ROAS (Current): 3.94x — Revenue: $2,810.50, Spend: $712.60Meta ROAS (Comparison): 3.76xMeta↑5.0%Google ROAS (Current): 3.69x — Revenue: $2,311.83, Spend: $627.04Google ROAS (Comparison): 3.56xGoogle↑3.5%TikTok ROAS (Current): 2.28x — Revenue: $645.44, Spend: $282.85TikTok ROAS (Comparison): 3.60xTikTok↓36.6%
Biggest Improvement
Meta ROAS+5.0%
Worst Change
TikTok ROAS↓36.6%

Top 5 Products by Profit Change

Current
Previous
Change
Premium Wireless Headphones
$74,405.64
$64,750.00
↑+14.9%
Smart Fitness Tracker
$57,272.24
$49,840.00
↑+14.9%
Organic Coffee Bundle
$33,784.18
$29,400.00
↑+14.9%
Minimalist Backpack
$39,213.79
$34,125.00
↑+14.9%
Eco-Friendly Water Bottle
$22,321.69
$19,425.00
↑+14.9%

Top 5 Products with Most Refunds

Current
Previous
Change
Basic T-Shirt (Size Issues)
$2,125.88
$1,500.00
↓+41.7%
Budget Earbuds (Quality Concerns)
$1,378.95
$950.00
↓+45.2%

Customer Mix

Current
Previous
Change
New Customer Share
29.2%
30.1%
↓2.8%
Time Between Orders
28 days
32 days
↓12.5%
Repurchase Rate
70.8%
69.9%
↑1.2%
0%20%40%60%80%100%New Customer ShareNew Customer Share (Current): 29.2%29.2%New Customer Share (Comparison): 30.1%30.1%Repurchase RateRepurchase Rate (Current): 70.8%70.8%Repurchase Rate (Comparison): 69.9%69.9%

Customer Life Time Value

Current
Previous
Change
Average Order Value
$85.71
$94.62
↓$8.91
3-Month LTV
$220.80$22.30
Previous: $198.50
6-Month LTV
$285.40$29.60
Previous: $255.80
Cohort LTV Curve (Months 0–6)
$55.17$141.92$228.68$315.430 mo1 mo2 mo3 mo4 mo5 mo6 moLTV after 0 months: $85.20LTV after 1 months: $125.50LTV after 2 months: $185.30LTV after 3 months: $220.80LTV after 4 months: $245.60LTV after 5 months: $265.20LTV after 6 months: $285.40

Previous summary

Comparing Mar 7 – Mar 13 to Feb 28 – Mar 6. Uses the immediately preceding window for context.